Media Math Formulas

Media Math Basic Techniques of Media Evaluation by Robert W. Hall

Media Math Formulas. Learn how to calculate reach and frequency, cpm, grp, and other important. Web cpm = media cost x 1,000.

Media Math Basic Techniques of Media Evaluation by Robert W. Hall
Media Math Basic Techniques of Media Evaluation by Robert W. Hall

Web cpm = media cost x 1,000. Grps = impressions or rating x # spots or reach x frequency. Hut = #hh w/ tv sets on. Web discover the essential media math cheat sheet that provides formulas, calculations, and key metrics used in media planning and advertising. Web vocabulary formulas for more information, read chapter 1 of media flight plan (martin & coons, 2015). Cpm = media cost (in dollars) gross audience (000) or. Learn how to calculate reach and frequency, cpm, grp, and other important. Table of contents • universe estimate / coverage • households using television (hut) / persons using television (put). Unit cost rating % or. Cpm = media cost / impressions x 1000.

Rating (000) cpp = avg. Web discover the essential media math cheat sheet that provides formulas, calculations, and key metrics used in media planning and advertising. Cpm = media cost / impressions x 1000. Web vocabulary formulas for more information, read chapter 1 of media flight plan (martin & coons, 2015). Unit cost rating % or. Web cpm = media cost x 1,000. Grps = impressions or rating x # spots or reach x frequency. Content collected and designed by emily linginfelter (xavier, ‘17) on march 2, 2017. Table of contents • universe estimate / coverage • households using television (hut) / persons using television (put). Rating (000) cpp = avg. Cpm = media cost (in dollars) gross audience (000) or.